Is The SEO Job Market Undergoing A Major Shift?
Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult...
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The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of presence, perception, and...
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The best marketing campaigns of the year (thus far), what to learn from them,...
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second...
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Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate play out...
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Alex Lieberman’s guide to personal branding: A step-by-step process for...
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create...
View ArticleGoogle Updates Image SEO Best Practices: Use Consistent URLs
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site....
View ArticleGoogle Reminds That Hreflang Tags Are Hints, Not Directives
A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French...
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The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email...
View ArticleU.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies...
View ArticleGoogle Links To Itself: 43% Of AI Overviews Point Back To Google
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE Ranking examined...
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