Bad & Toxic Backlinks You Should Avoid
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or...
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The 11 Best Form Builder Tools for 2025
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder...
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+...
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me....
View ArticleWP Engine Escalates Legal Battle With Automattic and Mullenweg
WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent to harm WP Engine and exposing customers to potential cybercrimes....
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When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they...
View ArticleGoogle Analytics 4 (GA4) Users Report Data Collection Issues
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked...
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From Launch To Scale: PPC Budget Strategies For All Campaign Stages
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what...
View ArticleSEO Reports: Which Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for...
View ArticleGoogle Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web...
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Post Performance Report: Masterful examples of executive brand advocacy
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...
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The AI Mindset Shift: How I Use AI Every Day
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI,...
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How To Make Engaging Videos: 6 Psychology-Backed Hacks
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention...
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Setting Your Influencer Budget — Here’s Everything I Learned About Working...
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the...
View Article7 Things To Look For In An SEO-Friendly WordPress Host
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the first thing on...
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How The Rapid Growth Of Bots Could Change The Open Web
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human...
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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax...
View ArticleGoogle Strengthens Policy Against Site Reputation Abuse
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to...
View ArticlePage-Level & Site-Wide Signals Both Matter For Rankings
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but...
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How Brands Can Act Responsibly During a Crisis
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send...
View ArticleGain Greater Search Visibility With AI Overviews [Webinar]
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time...
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