The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In...
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly...
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Real-Time Bidding for Programmatic Ads — Here's How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and...
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8 Unique Side Hustles to Try This Year
Starting a business can be tricky. Not only does it require a lot of time and effort, but it can also be very daunting to consider quitting your 9-5 without knowing whether or not you’ll be...
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Jaguar's Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most...
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Elementor Rolls Out WordPress AI Site Planner
Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general concept of the site and ending...
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AI Overviews Data Shows Massive Changes In Search Results
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries....
View ArticleHow to Develop Leadership Skills in 2025 With These Top Tips
As a founder, there are many things you have to consider, such as product development, marketing, accounts, and much (much!) more. Understandably, it can be easy to get caught up in the day-to-day...
View ArticleWhat are the Different Types of Business Ownership? Everything Entrepreneurs...
Owning a business can be a complicated and long journey. Especially when you get stuck at the first hurdle: knowing the different types of business ownership and picking the right one for you! Here,...
View ArticleArtificial Intelligence – AI Update, January 31, 2025: AI News and Views From...
Catch up on select AI news and developments from the past week or so (in no particular order): Google quietly releases Gemini 2.0 Pro Experimental in chatbot changelog. Google has introduced Gemini...
View ArticleBrand Marketing Trends in 2025
Being one of the first brands to adapt to a new trend can have monumental benefits. And as a new brand, you should always be looking for ways to differentiate yourself from the competition! In this...
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7 AI in social media examples to inspire your strategy
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap...
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Your 2025 Social Media Checklist: Start the Year Strong
It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t....
View ArticleMatt Mullenweg Expects WP Engine Dispute Resolution Soon
Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will all be over in a few months. Matt Compares...
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McDonald's Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand...
View Article2025 Marketing Trends: The End Of SEO? [Webinar]
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends:...
View ArticleConsistency Vs. Agility: Finding Balance In Search Marketing
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I...
View ArticleDigital Ads Cost 19% More, Convert Less: User Frustration To Blame
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year,...
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Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made...
View ArticleHow To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority. Source link The post How To Manage Old...
View ArticleCan AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful...
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