Clik here to view.
How to Make a Promotional Video (Budget-Friendly Tips)
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach...
View ArticleBalancing Personalization and Data Privacy in Marketing
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for...
View ArticleGoogle Adds New Guidance For Merging GA4 & Search Console Data
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search...
View ArticleClik here to view.
The importance of social media marketing: 7 stats that prove social’s role in...
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on...
View ArticleClik here to view.
How to Use TikTok for Business in 2025
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the...
View ArticleClik here to view.
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my...
View ArticleBuilding Trust In The AI Era: Content Marketing Ethics And Transparency
We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created and...
View ArticleGoogle Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction...
View ArticleGoogle’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages dropped from...
View ArticleWordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for having “stabbed”...
View ArticleClik here to view.
2025 Guide to Creating Accessible Emails
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and...
View ArticleClik here to view.
How To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s...
View ArticleClik here to view.
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do...
View ArticleClik here to view.
A powerful employee advocacy example in action: How Sprout uses EA to amplify...
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most...
View ArticleClik here to view.
Returning to Profitability: Buffer’s 2024 Profit Share & Formula
Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through...
View ArticleGoogle Updates Its Gambling & Games Advertising Policy
Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before the official...
View Article[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better...
View ArticleGoogle Confirms Business Profile Reviews Outage
Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google...
View ArticlePublic Trust In AI Surpasses Social Media, Rutgers Study Finds
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media....
View ArticleArtificial Intelligence – AI Update, February 7, 2025: AI News and Views From...
Catch up on select AI news and developments from the past week or so (in no particular order): US lawmakers propose banning DeepSeek AI from government devices over security risks. A bipartisan bill...
View Article