Your Fast Track to Mastering Keyword Gap Analysis
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What’s the most efficient route? Keyword Gap 2.0 is your express ticket to...
View ArticleGoogle Updates Product Markup To Support Member Pricing
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support for new structured data properties to show...
View ArticleGoogle Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for...
View ArticleWordPress Foundation Suffers Setback In Trademark Application
The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could have allowed them to demand licensing fees for their use. An...
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Google Reassures That #Anchor URLs In GSC Are Okay
[*] Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and why it’s not something to worry about in terms of what’s being indexed...
View ArticleAdvanced Link Building Strategies For National, International & Local
Advanced link building is about attracting links to your sites, and ideally in mass. There might be a little bit of outreach necessary, especially if you need to fan the flames, but the main goal is...
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Be Mine: A Brief History of Valentine's Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much...
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Post Performance Report: Brands building a presence on unexpected platforms
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius....
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LinkedIn is my #1 Source of New Clients as a Consultant — Here’s My Exact...
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While...
View ArticleGBP Reviews Outage Is Over
A Googler published an update to let businesses know that the ongoing outage is almost over and that most businesses that have lost review counts should have seen them return to pre-outage levels....
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How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website...
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I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+...
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could...
View ArticleArtificial Intelligence – AI Update, February 14, 2025: AI News and Views...
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini AI now remembers past conversations. Google has introduced a recall feature in Gemini AI,...
View ArticleWooCommerce Rebrand Offers Lessons For Gaining Competitive Edge
An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers on how to stay relevant and competitive. A Business Refresh A...
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Boost Your Vacation Rental Bookings with SEO
Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation...
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My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More...
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s...
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Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency,...
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Why Google’s Rich Results Tool Can Be Misleading
A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the...
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Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you...
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Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the...
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