How To Justify And Make A Business Case For SEO Budgets
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other...
View ArticleGoogle Begins Rolling Out March Core Algorithm Update
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and...
View ArticleGoogle Search History Can Now Power Gemini AI Answers
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant...
View ArticleGoogle Opens Gemini Deep Research To Free Users (With Limits)
Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with...
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8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and...
View ArticleGoogle Updates Structured Data Requirements For Return Policies
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data....
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What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP,...
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How live social shopping is driving brand results
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds...
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How to ‘Reset’ Your Instagram Algorithm
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter...
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The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for...
View Article[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing...
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how...
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How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first...
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The State Of Performance Max: How To Optimize Google Ads In 2025
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and...
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Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the...
View ArticleGoogle PMax: Inside The Negative Keyword Limit Increase & What’s Next
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our...
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What Content Works Well In LLMs?
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over...
View ArticleBing Webmaster Tools Adds Data Comparison & UX Improvements
Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft...
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How to Create Inclusive Case Studies That Convert, According to an Inclusive...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I’ve had to explain countless times as an inclusive...
View ArticleNew Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure
Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables users to defend their SaaS applications with...
View ArticleGoogle Expands AI Overviews To Thousands More Health Queries
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research,...
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