An Introduction to Google Tag Manager (GTM) | SEO
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you...
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How To See Google Search Results And Rankings For Different Locations
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers...
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How to Write a Memo [Template, Examples & HubSpotter Tips]
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to...
View ArticleHow To Become An Independent SEO Consultant (And Succeed)
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy...
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Are The r/SEO Reddit Moderators Biased Against Google?
A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it returned. This isn’t...
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How To Use Google Sheets For Web Scraping With AI
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming...
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The 16 Best Free Portfolio Websites for Creating an Impressive Digital...
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A...
View ArticleGoogle Publishes Tutorial On Identifying INP Issues
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using Chrome...
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When Speed Demons Lose Their Data: SSD Data Recovery with SalvageData Canada
Solid-state drives (SSDs) have become the workhorses of modern computing, offering lightning-fast boot times and superior responsiveness to traditional hard disk drives (HDDs). However, even these...
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How to Create an HTML Form That Sends You an Email
Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Below, you’ll learn how to create a form that...
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Google Responds To Criticism Over Forums At Top Of Search Results
Google’s discussions and forums carousel in search results has sparked concern among SEO professionals, who worry that the prominence of forum content could lead to misinformation and scams. Google’s...
View ArticleWhat Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll...
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New Study On Perplexity AI Offers Good News For SEO
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a...
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The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)...
View ArticleGoogle’s Indexing Process: When Is “Quality” Determined?
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily...
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41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the...
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How To Make Your Business More Profitable? 7 Foolproof Ways
In December 2023, there was a 0.2% (6,324) decline in the total number of businesses, a 0.8% (12,837) rise in the total non-employing businesses, and 1.9% (19,161) in employing businesses. These...
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What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors...
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How To Develop a Million-Dollar Pitch Deck For Potential Investors
There’s nothing more frustrating as an entrepreneur than having a million-dollar idea but no guidance on how to raise the capital to get that idea off the ground. In any case, we all can’t get a gig...
View ArticleGoogle Explains How It Chooses Canonical Webpages
In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of...
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