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The Litmus Team’s Favorite Emails for December 2023 – Litmus
Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). What stood out? Playful...
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Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take...
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Strategy vs. Tactics: What’s the Difference & Why It Matters
Strategy vs. tactics—what’s the difference? Many people might roll their eyes and wonder, “Does it even matter?” Yes, yes it does. Strategies and tactics play an important part in business...
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Google SGE And Generative AI In Search: What To Expect In 2024
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the...
View ArticleHow Can You Boost Social Media Exposure For Your Adventure Experience Website
If you are running an adventure experience website, you know how important it is to attract and engage your potential customers. You want to showcase the amazing and thrilling experiences that you...
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11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning...
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Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason...
View Article7 Benefits Of Developing Your Own Software
In the modern landscape, most thriving businesses heavily rely on software applications to automate tasks, streamline operations, and oversee various resources. However, still, deciding between...
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12 Social Media Experts Offer Their Predictions For 2024
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their...
View ArticleHow To Succeed At Launching A New E-Commerce Product Line
First impressions matter, especially in a niche where e-commerce websites are competing closely for the attention of online buyers. That’s something you’ll want to remember if you’re setting up the...
View ArticleA ProPublica Report In Collaboration With Columbia University’s Tow Center...
This week, ProPublica published a report on the spread of misinformation by Community Notes on X. The report was published in collaboration with Columbia University’s Tow Center for Digital...
View ArticleCrafting Effective Talent Acquisition Teams For Optimal Recruitment
Undoubtedly, the key to organizational success lies not only in its products or services but also in the talent it attracts and retains. An efficient and robust talent acquisition services stand as a...
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Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable...
View ArticleHow Gen Z Are Using Social Media (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable...
View ArticleWhat to watch on Netflix, Disney+ and Apple TV in January 2024
Christmas is fast approaching, but that means so is January. For those of us in the Northern Hemisphere it brings more bleak, long, cold nights of winter without the buzz and sparkle of the holiday...
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How to Patent an Idea: A Step-by-Step Guide
Imagine you have a true million-dollar idea. You know, a real world-changer. What would you do? Throw it on Shopify and start selling ASAP? Bury all evidence in the woods behind your house? You might...
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How the Litmus Team Uses Email Guardian (and You Can Too!) – Litmus
Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Sure,...
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How to conduct a competitive product analysis, and why you should
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase....
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How To Monetize Instagram And Earn Money? Here’s How Instagram Monetization...
Instagram is one of the most popular and influential social media platforms globally. It has over 1.4 billion monthly active users and over 100 million photos and videos uploaded daily. Instagram is...
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What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable...
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