The Evolution—And Future—of Litmus Live – Litmus
Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event...
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Google Helpfulness Signals Might Change
Google’s John Mueller indicated the possibility of changes to sitewide helpful content signals so that new pages may be allowed to rank. But there is reason to believe that even if that change goes...
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Google’s AI Vision Driven By Panic, Not User Needs: Former Product Manager
A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors. Scott Jenson, who left Google last...
View Article38% Of Webpages From 2013 Have Vanished, Pew Study Finds
A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in October, examined...
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LinkedIn carousel posts and ads: A complete guide
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your...
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60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned
A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer, and I had amassed over 40,000 followers. But then I got a full-time job and put...
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7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It’s a great book, you did it!” email from my publisher was a high I hope I’ll...
View ArticleGoogle CEO Addresses Concerns Over AI’s Impact On Search Traffic
In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on...
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How to Excel in Chemistry with an AI Chemistry Helper
AI or Artificial Intelligence has infiltrated several sectors of our lives along with different industries. From the automobile industry to the e-commerce industry, almost all sectors are trying to...
View ArticleDuda Website Builder For Agencies Adds More AI Tools
Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without...
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Consumer Behavior Statistics You Should Know in 2024 [New Data]
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer...
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What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to....
View ArticleGoogle Won’t Commit To AI Search Traffic Data In Search Console
In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As...
View ArticleSurviving & Thriving In The New SEO Era: How To Navigate Google’s March 2024...
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of websites to...
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How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to...
View ArticleEmail Marketing Consulting: Strategies for Building Stronger Subscriber...
Building rapport with your email subscribers plays a huge role in email marketing. Engaging with your audience and delivering quality content can boost brand loyalty and enhance conversion rates. This...
View ArticleSEO Job Listings Reportedly Down 37% Year-Over-Year
Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700...
View ArticleWordPress 6.5 Enhances SEO With ‘Lastmod’ Support
WordPress has rolled out an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawl efficiency, potentially enhancing website...
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10 Best Design Collaboration Software & Tools for Creatives
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your...
View ArticleThe Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this...
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