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How to Encourage Social Proof on Instagram
With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of...
View ArticleGoogle Responds: Is Desktop SEO Still Necessary?
Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of...
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10 Tips On How To Rock A Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?”...
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I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I...
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Google Gives Merchants New Insights Into Shopping Search Performance
Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better...
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This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs...
View ArticleGoogle Analytics Update To Improve Paid Search Attribution
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to...
View ArticleGoogle’s Statement About CTR And HCU
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the...
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ChatGPT For Everyone, But At What Cost?
At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions...
View ArticleHow to Optimize Your Place of Worship’s Google Business Profile to Create a...
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize...
View ArticleGoogle Reminds Websites To Use Robots.txt To Block Action URLs
In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions...
View ArticleMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content...
View ArticleGoogle’s Gary Illyes: Lastmod Signal Is Binary
In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as...
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6 Local SEO Full-Guides That Help You Rank For Your Business Type
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them...
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How to Make a TikTok Video for Your Brand in 8 Steps
Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know...
View ArticleYouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to...
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Google’s Structured Data Update May Boost Merchant Sales
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy...
View ArticleLitmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth...
Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust...
View ArticleHow to Build a Strong Brand Moat With SEO
When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat...
View ArticleUnlocking The Secrets Of Google Ad Auctions
In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a few elements of the ad auction have gained...
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