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How to Deliver Customer Experiences That Increase Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years....
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The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal...
View ArticleOpenAI GPT-4o Mini Costs Less & Wallops Competition
OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models in its class. Because it’s hyper efficient, GPT 4o mini will make AI available to more people at...
View ArticleWP Engine WordPress Hosting Acquires NitroPack
Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization solution. The acquisition of of NitroPack by WP Engine demonstrates...
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How To Spot SEO Myths: 26 Common SEO Myths, Debunked
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and...
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Customer service chatbots: How to create and use them for social media
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards have left support teams hustling to keep resolution times low. It’s...
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28 Free SEO Tools to Boost Your Search Rankings in 2024
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes...
View ArticleGoogle Warns Of Last Chance To Export Notes Search Data
Google updated their documentation for the Google Labs Google Notes experiment to remind users that Notes will go away at the end of July 2024 and showed how to download notes content, with a final...
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How to Create a Newsletter: Best Practices and Examples [Guide] – Litmus
Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create...
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11 Copyscape Alternatives To Check Plagiarism
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to...
View ArticleGoogle Says How To Get More Product Rich Results
In an SEO Office Hours podcast, Google’s John Mueller answered the question of how to get more product rich results to show in the search results. John listed four things that are important in order...
View ArticleTrending Content Output Compared In ChatGPT, Gemini, And Claude
“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one that I’m frequently asked when teaching a live class about engaging audiences through content....
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How People Search: Understanding User Intent
In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search...
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Pros and Cons of Community Management
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure...
View ArticleHacking Digital PR: How to Earn High-Authority Links from US Media
Having trouble getting your website mentioned on big news sites to boost your search engine rankings? You’re not the only one. Many businesses find it hard to get these links. But what if you could do...
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Google Says This Will Cancel Your “Linking Power”
Google’s John Mueller was asked in an SEO Office Hours podcast if blocking the crawl of a webpage will have the effect of cancelling the “linking power” of either internal or external links. His...
View ArticleGoogle Abandons Third-Party Cookie Phaseout
Google has announced it will no longer phase out third-party cookies in Chrome. Instead, it’s trying a new approach that emphasizes user choice and control over their web browsing privacy. Major...
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Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make...
View ArticleArtificial Intelligence – AI Update, July 19, 2024: AI News and Views From...
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI debuts mini version of its most powerful model yet. OpenAI announced the launch of “GPT-4o mini,”...
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21 of the Best Free Google Sheets Templates for 2024
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and,...
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