AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human...
View ArticleGoogle Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to...
View ArticleGoogle Introduces INP Improvement For Publisher Tag Ads Library
Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport ad...
View ArticleGoogle Clarifies Autocomplete Functionality Amid User Concerns
Google’s Communications team recently took to X to clarify its Search Autocomplete feature following user complaints and misconceptions. Autocomplete’s Purpose & Functionality Addressing claims of...
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Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a...
View ArticleGoogle Ads Experiencing Outage Impacting Key Features
Google Ads is currently experiencing a widespread outage that has affected several components of its platform. The incident, which began on August 1, 2024, at 15:27 UTC, has left many advertisers...
View ArticleImprove Marketing Data Use for Personalization
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The number of customer digital touchpoints continues to increase unabated. And that means our...
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Xbox announces Gamescom 2024 showcase lineup
Microsoft has unveiled its full plan for Xbox at Gamescom 2024, with over 50 titles set to be showcased at the event. As detailed on Xbox Wire, the blog post included games from Xbox Game Studios,...
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Email Personalization Best Practices: The Ultimate Checklist for Email Marketers
Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts....
View ArticleGoogle Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary then offered an overview of access controls that all SEOs and website...
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What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do...
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Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and...
View ArticleGoogle Gives 5 SEO Insights On Google Trends
Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel...
View ArticleFacebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a...
View ArticleGoogle Rolls Out August 2024 Core Update
Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. Google launched its August 2024 core update. The update aims to boost...
View ArticleGoogle Revises Core Update Guidance: What’s Changed?
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout,...
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Actors union reaches voice cloning agreement with AI talent agency Narrativ
AI-generated voices could soon become a regular feature in advertising following a landmark agreement between the SAG-AFTRA actors union and an AI startup called Narrativ. Narrativ describes itself...
View ArticleGoogle Ranking Glitch: Live Updates (Unrelated to August Core Update)
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results. However,...
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What Are Display Ads: A Complete Guide for Digital Marketers
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at...
View ArticleSocial Media Marketing – The Rapid Rise of YouTube Shorts [Infographic]
WHOA! Hold on a minute, friend. Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don’t miss out on the latest marketing tips and techniques, delivered right to your...
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