Generative AI in the Ad Creative Process
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The rapid rise of generative AI (GenAI) is unlike anything we’ve seen at the intersection of...
View ArticleGoogle Quietly Launches New AI Crawler
Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only crawl sites controlled by...
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Google's Known Ranking Factors: What to Know in 2024
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about...
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How To Identify & Reduce Render-Blocking Resources
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online...
View ArticleNon-Digital Marketing Factors That Hurt Digital Marketing ROI
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing...
View ArticleGoogle’s Mueller On August Core Update vs. Ranking Bug Effects
Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened around the same time, making it tricky for...
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Best times to post on Facebook 2024
As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time to post on Facebook? If the answer to that question depends...
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How to Go Live on TikTok (+ Why You Should)
TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who...
View ArticleGoogle: Search Console Data Survives After Domain Expiration
In the August edition of Google’s SEO office-hours Q&A video, John Mueller, Senior Search Analyst at Google, tackled a unique question about domain expiration and Search Console data. The question...
View ArticleGoogle Offers Solutions for Inaccurate Product Pricing In Search
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re...
View ArticleEmail Marketing Automation: Tools and Strategies for 2024
Email marketing automation can take your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even while you’re...
View ArticleHow to Optimize for Google’s Featured Snippets [Updated for 2024]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO...
View ArticleDuda Announces ActiveCampaign Marketing Automation Integration
Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and...
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Simplifying Google Updates And Communications For C-Level Stakeholders
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and...
View ArticlePart 3: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn the...
View ArticleHow CTV Fits Into Digital Marketing During Holiday Season [Interview With...
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the...
View ArticleHarnessing the Power of Micro-Influencers for Your Brand
Today, we’ll be discussing the weird and wonderful world of influencer marketing! When working with influencers, it can be easy to fall into the age-old trap of working with the biggest possible...
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Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks,...
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Data Confirms Disruptive Potential Of SearchGPT
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and...
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Ideogram 2.0 arrives, casting a shadow over Midjourney’s update
The introduction of Ideogram 2.0 raises the AI image generator stakes once more, especially as Midjourney just announced an update inviting more users to its platform. Midjourney as well as DALL-E...
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