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33 Ways to Drive Traffic to Your Website
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different....
View ArticleGoogle Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The...
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Google Rolls Out CrUX Vis Core Web Vitals Tool
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset...
View ArticleWordPress Co-Founder & Automattic Sued For Attempted Extortion
WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion as well as...
View ArticleAsk An SEO: How To Stop Filter Results From Eating Crawl Budget
Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor makes a move on the map, a new URL...
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Brand Tracking: How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning....
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An Introduction To SEO Strategy For A Digital Presence
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from...
View ArticlePublic Relations – Seven Tips for Running a Successful PR Campaign [Infographic]
All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that...
View ArticleGoogle Expands Structured Data Support for Product Certifications
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to...
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How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow,...
View ArticleYouTube Extends Shorts To 3 Minutes, Adds New Features
YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. YouTube Shorts will allow 3-minute videos. New features include templates, enhanced...
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SEO Reinvented: Responding To Algorithm Shifts
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The...
View ArticleSpotify launches new playlist feature for offline listening
Spotify has launched a new feature for premium users to allow playback even when your internet connection is disrupted. Offline Backup will automatically generate a playlist made up of recently...
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Harnessing the Power of Content Automation and Personalized Product...
Your subscribers don’t want another cookie-cutter email. They want relevance—something that feels like it was crafted just for them. With inboxes overflowing and attention spans shrinking, generic...
View ArticleHow I Found Internal Linking Opportunities With Vector Embeddings
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy. Source link The post How I...
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The 10 Best Headless CMS Platforms To Consider
Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the content creation from how it’s displayed, giving more options for...
View ArticleGoogle Expands Visual & Audio Search With New AI Tools
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. Google adds AI-powered video and voice features to Lens....
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Google Rolls Out AI-Organized Search Results Pages
Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher....
View ArticleGoogle’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL...
View Article8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six...
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