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35 Side Projects From the Buffer Team
We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it's...
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Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and...
View ArticleUsing Local Business Partnerships And Collaborations To Build Authority And...
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to...
View ArticleThe Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search...
For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the...
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How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck,...
View ArticleReddit Introduces Faster Ad Setup and Pixel Integration
Starting today, Reddit rolled out a series of updates aimed at making it easier for small and medium-sized businesses (SMBs) to advertise on the platform. The changes focus on simplifying the ad...
View ArticleGoogle Cautions SEOs & Creators About Filler Content
Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching a word-count threshold without concern for the user experience....
View ArticleArtificial Intelligence – AI Update, March 28, 2025: AI News and Views From...
Catch up on select AI news and developments from the past week or so (in no particular order): DeepSeek releases upgraded V3 model, escalating competition with OpenAI. Chinese AI startup DeepSeek has...
View ArticleAI Researchers Warn: Hallucinations Persist In Leading AI Models
A report from the Association for the Advancement of Artificial Intelligence (AAAI) reveals a disconnect between public perceptions of AI capabilities and the reality of current technology. Factuality...
View ArticleGoogle’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as Google Search Advocate John Mueller also urges SEO pros to learn...
View ArticleData Shows Google AIO Is Citing Deeper Into Websites
New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed...
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Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025
Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends....
View ArticleAsk An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
Today’s question from Kazi is such an honest and important one for our industry. Kazi asks: “I’m new to this sector. Should I start an agency as an one-man employee? I know it sounds ridiculous, but I...
View ArticleJavaScript-Loaded Images Can Be Indexed
Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly. Splitt shared these...
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25 Live Video Stats Marketers Need to Know This Year
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social...
View Article“It’s Going To Be An Issue”
Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive...
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Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting...
View ArticleYouTube Unveils New AI-Powered Hook Generator
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most...
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How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares...
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of...
View ArticleGoogle Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at...
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