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Generative AI And Social Media: Redefining Content Creation
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has...
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How To Identify Migration Issues Quickly Using AI
Site migration issues happen. You plan, create a staging site, and then when the site goes live, there’s bound to be something wrong. Quality assurance gets thrust into overdrive the moment that...
View ArticleGoogle On Negative Authorship Signal And Mini-Site Reputation
At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the...
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What is User-generated Content (UGC)? Essentials for a Soaring Strategy
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social...
View ArticleCustomer Obsessed, Not Competitor Focused
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to choose a niche, what it takes for an entrepreneur...
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How DoorDash Became Huge Starting With A $10 Domain Name
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around...
View Article10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure...
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How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously...
View ArticleAsk A PPC: What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical...
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My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to...
View ArticleFree Content Plan Template To Adapt To Your Needs This 2025
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting...
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Automattic Terminates 16% Of Workforce
Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of growth...
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Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if...
View ArticleStudies Reveal Consumers Easily Detect AI-Generated Content
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when...
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The complete list of UK Instagram trends for brands and businesses
According to Sprout’s Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isn’t...
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The 11 Best Social Media Analytics Tools in 2025 — For Creators and Marketers
When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That is until I started monitoring my social media...
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How We Made the World’s Worst Email Accessible
Key takeaways The sky’s the limit when it comes to email design, but start with an accessible foundation. Prioritize HTML, CSS, and real text to keep your email campaigns accessible. While a lot of...
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global...
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any...
View ArticleThe Secret To Great Presentations? Connection Over Perfection
After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal webinars to helping out my colleagues, I’ve developed...
View ArticleMicrosoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries...
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