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11 HTML Attributes For SEO & Why They Matter
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate...
View ArticleWhy Google Indexes Blocked Web Pages
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those...
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The Best AI Tools for Ecommerce & How They'll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no...
View ArticleGoogle Users Warned Of Surging Malvertising Campaigns
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that...
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Google Business Profile Video Verification Best Practices
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get...
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5 Instagram Metrics That Truly Measure Your Efforts
For a successful social media marketing strategy, keeping tabs on your performance is essential, especially on Instagram. This helps you know when to adjust an Instagram analytics strategy or when a...
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How to Write a Blog Post According to How We Do it at Buffer
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as...
View ArticleMediavine Bans Publisher For Overuse Of AI-Generated Content
According to details surfacing online, ad management firm Mediavine is terminating publishers’ accounts for overusing AI. Mediavine is a leading ad management company providing products and services...
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Google Analytics Update: Plot Up To Five Metrics At Once
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side...
View ArticleGoogle’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings...
View ArticleMeta Announces Updates To Business Tools Affecting Advertisers
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed...
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9 Tips To Optimize Crawl Budget For SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would...
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SEO In The Age Of AI: Build AI Best Practices
For better or worse, AI has become a dominant force in SEO. SEO professionals have been grappling with AI for years in Google’s algorithms, but the technology has moved to the forefront of digital...
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Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s...
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking...
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Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing...
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities...
View ArticleGoogle Chrome Drops Support For First Input Delay: What It Means
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees...
View ArticleGoogle Says Fixing Headings Won’t Change Rankings
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical...
View ArticleGoogle Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video...
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30 TikTok tools to skyrocket your growth
TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence. But to do this, you’ll need to step up your game and...
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Buffer’s Content Calendar Template + How We Collaborate
Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations,...
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