Assigning The Right Conversion Values To Make Value-Based Bidding Work For...
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step...
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The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when...
View ArticleGoogle On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in...
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Has Google Dialed Up The Brand Factor Even More?
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s...
View ArticleNew WordPress Plugin Simplifies Achieving Success
The co-founders of Yoast have launched a plugin that helps users plan tasks, defeat procrastination, and remove distractions, making it easier to achieve success. This plugin simplifies managing...
View ArticleGoogle Integrates Internet Archive Links Into Search Results
Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived...
View ArticleGoogle Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. Google is cracking down on Indexing API abuse. Multiple accounts or exceeding...
View ArticleAsk An SEO: How Can I Make Myself Stand Out As A Strong Candidate For My...
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing role?”...
View ArticleGoogle Introduces New Data Privacy Technology for Advertisers
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to...
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How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social...
View ArticleGoogle Expands YouTube First Position Ad Availability
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous...
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International SEO Expansion: Best Practices Guide
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO...
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3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many...
View ArticleOpenAI Claims New “o1” Model Can Reason Like A Human
OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the company claimed its new o1 model can match human performance on...
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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or...
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Shiba Inu’s Increasing Burn Rate Could Trigger Price Gains as Memebet Presale...
Shiba Inu (SHIB) remains a top meme token with a market cap of approximately $7.8 billion, placing it as the 13th largest cryptocurrency on CoinMarketCap. Despite the current bearish market trend,...
View ArticleHow To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition. Source link The post How To Secure an SEO Leadership Role...
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The Expert SEO Guide To URL Parameter Handling
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter...
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Why & How To Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation...
View ArticleSEO Experts Gather for a Candid Chat About Search [Podcast]
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff...
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